Bingo software supplier Parlay Entertainment has signed a deal with  (CGTV) to allow Candians to play bingo and casino games on their televisions.

The CGTV cable channel will allow Canadian players to play free games, including bingo, blackjack, video poker, slot machines and skill games. They will be able to play at www.cgtvcanada.com.

Allan Weinrib, Senior Director for CGTV Canada, said: “With the addition of Parlay’s gaming suite to CGTV Canada’s website, our viewers now have the opportunity to interact with the CGTV brand online. Since we are the first and only television network in North America to celebrate the casino and gaming lifestyle, it seemed like a natural fit to partner with Parlay to offer free online gaming content.”

CGTV Canada said it plans to promote the online games through advertising on its television network and in print campaigns.

“Our free-play gaming solution allows web operators like CGTV Canada a hassle-free opportunity to reach new audiences with interactive online content,” said Perry Malone, CTO for Parlay Entertainment. “Operators benefit by exposing players to branded messages, offers and other advertising within the game, while at the same time building their marketing database through site registration.”